What’s trending this week on TikTok in Belgium?

Valerichi Anoling Van Meerbeeck
4 min readSep 9, 2022

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Week of September 5th

Viral TikTok songs entering the Spotify charts

📈 Trending song ‘B.O.T.A.’

Source: Spotify Charts Belgium

TikTok Charts vs Spotify Viral (Daily) Charts in Belgium have almost no secrets from each other these days. Already 20 days we see the song ‘B.O.T.A. (Baddest Of Them All)’ by Eliza Rose & Interplanetary Criminal at #1 in the Viral Daily Spotify charts in Belgium.

Source: TikTok

Looking at the TikTok charts, we see a clear correlation here in Belgium as well. This TikTok trend has been extremely popular in Belgium for the last 11 days in a row. Compared to the most recent peak, this trend is currently at 113% of peak viewership. 🚣 ‘B.O.T.A. (Baddest Of Them All)’ is at #4 in the Belgian TikTok charts today. Globally it has been moving a bit longer and we are counting 143K videos on TikTok.

Not long before this song goes from #4 to #1 in the Belgian TikTok charts as well.

Other songs to keep an eye on

Ice Spice sat on #1 for a few days, and ended this week on #4 with Munch (Feelin’ U), a popular track in Belgium that’s used for 81% by 18–24 year olds on the platform. This trend has been extremely popular in Belgium for the last 9 days in a row. Next to that, we see a direct shift to #Spotify as it has entered the Daily Viral Songs chart in Belgium on #12 (on September 7th 2022).

Source: YouTube

‘Mood’ by Makar which currently counts 27.9K videos on TikTok. This song is trending in Belgium for a few days now and growing exponentially.

Finally, a classic mixed up as a hardcore track ‘Dovy Keukens hardcore remix’ from Pombak which has almost 90K streams on Spotify and entered the Spotify viral Charts as well in September.

Source: Spotify

Trending hashtags

#downtheroad

On September 6th 2022 #downtheroad was the 5th most popular hashtag with a peak on September 3rd. The hashtag has a total of 107M video views on the platform.

If we take a deeper look at the content around this theme, we see mostly fan accounts passing by that shared extracts from the news season “Down The Road” on VRT MAX in the past week. Once we zoom in on the interaction, we see many young people who are interested in the new season of this series but unfortunately cannot find their way. Indeed, the comments section is moving tremendously with questions such as ‘where can you watch the episodes’ and ‘when is the next episode coming online’.

On Thursday the 8th of Septmber thriller movie ‘Don’t Worry Darling’ was trending for one day in Belgium too on TikTok. Besides that the hashtags of actors Harry Styles and Florence Phug entered the top 10 as well after this awkward video at Venice Film Festival.

Source: TikTok @gala.fr

Next to that topics around #storm, #rain and #thunder by the weather forecast the past few days.

Other trends

MrBeast goes on a date with #cornboy and hits 25,5M video views in two days. Based on a current trend in which users go on an awkward date to which “Sensual Seduction” by Snoop Dogg plays in the background.

Source: TikTok Mr. Beast

In addition to Mr. Beast, we see Kylie Jenner and other creators going on ultimate cringe-worthy “dates” to the song “Sensual Seduction” by Snoop Dogg. Currently it counts 86K videos on TikTok and we also see it slowly growing on Instagram Reels with 7.7K videos.

Source: TikTok @pepperonimuffin

Note: All data based on insights from TikTok and Spotify.

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Valerichi Anoling Van Meerbeeck

Digital creative & social media strategist helping brands connect with people through the creation of kick-ass content strategies and managing brand partnership